John & Cafe

brand strategy | visual identification | print | icon design | hand drawing

John&Cafe - coffee shop located in the public space of the Klif shopping center in Warsaw. Together with Yoko Sushi, these are two establishments belonging to one owner - fan of artists: John Lennon and Yoko Ono.

Collaboration and Client Communication: Collaborated closely with the coffee shop management team to comprehend their vision, requirements, and preferences for the visual identity and design elements. Presented design concepts and revisions, integrating feedback and ensuring client satisfaction throughout the project.

Logo Design and Brand Strategy: Crafted a distinctive logo that encapsulates the essence of the coffee shop, consistent with the design principles of the Yoko Sushi restaurant logo. Developed brand guidelines to ensure coherence in branding across all materials.

Icon Design: Produced custom icons that harmonise with the coffee shop's brand aesthetic, augmenting visual communication in both digital and print mediums.

Printed Materials Design: Designed a visually appealing and user-friendly menu layout, showcasing the coffee shop's offerings and specialties in an engaging manner. Produced various printed materials, including leaflets, posters, vouchers, etc., ensuring they are attention-grabbing, informative, and aligned with the coffee shop's branding and marketing objectives. Incorporated branding elements and visuals to strengthen the coffee shop's identity and cultivate a unified dining experience.

Hand-drawn Decorative Wall Design and Execution: Designed and executed a hand-drawn decorative wall to elevate the ambiance and aesthetic appeal of the coffee shop's interior. Integrated elements inspired by the coffee shop's theme and brand identity, fostering a distinctive and inviting atmosphere for clients.

USED TOOLs: Illustrator | Photoshop | hand-drawing

Visual identification

Project of logo.